Site Controls is a leading provider of enterprise-wide energy management, facilities intelligence, and grid efficiency solutions to commercial customers and power suppliers. The company’s solutions incorporate energy-efficiency, corporate social responsibility, comfort and controls, operational intelligence, and demand response services.

Ketner Group began its partnership with Site Controls in May 2008 and was charged with creating brand awareness within the retail and banking technology media and analyst communities, without the ability to publicize any of the company’s retail customers.

In just six short months, Ketner Group has successfully branded Site Controls as a major player and thought leader in energy management through highly-effective PR and analyst outreach, product and trend-based press releases, and technology trend-focused bylined articles. Ketner Group has arranged regular briefings with key retail and banking technology analysts, and has secured mentions of Site Controls in industry analyst reports from AMR Research, IDC and The 451 Group.

Additionally, since May 2008, Ketner Group has secured numerous article placements in target publications including Chain Store Age, Bank Technology News, PRSM Magazine and Greener World Media, as well as mentions in CFO and InfoWorld, just to name a few. In only 5 months, Ketner Group has written and secured placements for five articles under Site Controls executives’ bylines.

Ketner Group was a driving force behind Site Controls’ first attendance and exhibition at the National Retail Federation (NRF) Annual Conference and Expo, January 2009 in New York City. The multimedia marketing campaign was a resounding success, and Site Controls’ live “Butterfly Ambassadors” were the talk of the show.