| QuantiSense |
QuantiSense is the leader in packaged Business Intelligence and Data Warehousing solutions exclusively for retail. The company’s innovative, action-oriented Playbooks have become a favorite of many top specialty retailers, leading them through actions to capitalize on opportunities and correct problems. In late 2007, Ketner Group was charged with developing an aggressive PR program to increase awareness of QuantiSense’s presence at the largest retail trade show in the world, NRF’s Conference & Expo. Ketner Group created a successful media and prospect outreach campaign through press releases, media and analyst briefings, and direct mail campaigns. Ketner Group also handled the creative design for a direct mail postcard for NRF. In 2008, Ketner Group began an ongoing PR and Marketing program with QuantiSense, and our efforts have successfully increased brand awareness and recognition. Ketner Group manages the content and distribution for QuantiSense’s quarterly newsletter, Retailing with Insight, providing customers and prospects with valuable industry insight and best practices. QuantiSense is also relying on Ketner Group for a revamp of its collateral libarary and website copy. Additionally, Ketner Group managed and helped to promote a highly successful webinar in October 2008. |