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Posts Tagged ‘press release’

AP StyleGuard adds AP Style to AutoCorrect

Friday, December 16th, 2011 by Eric

Thursday, the Associated Press announced the release of AP StyleGuard, a Microsoft Word plug in that provides automatic checking of documents for AP Style.

Coming from journalism school, I’m supposed to despise things like AP StyleGuard, Auto Correct or Word’s wizardly mix of ones and zeroes designed to polish even the nastiest sentence to a brilliant shine. I don’t, and even if you do, you have to admit Word and AutoCorrect have come a long way over the years.

Of course, blindly taking spelling and grammar cues from an electronic editor can yield mixed results — see the numerous sites dedicated to the humorous results of AutoCorrect on mobile phones — but a yearly updated, built-into-Word AP guide could certainly be beneficial for writers working on news releases or articles under tight deadlines.

These kinds of tools often draw criticism from those who feel no computer program can grasp the nuances of the English language, and I imagine AP StyleGuard will do the same. This is an expected reaction from writers who have invested years pouring over and memorizing everything in the Stylebook like a bible — learning the fact that “Seeing Eye dog” and “Styrofoam” should be capitalized (they’re trademarked words), the AP-approved term for “hillbilly” (it’s “mountaineer”), and the preferred spelling of “barbecue” (get it together, Rudy’s Bar-B-Q). But, this is just another tool in the writer’s toolkit, not a replacement for the trained eyes of an experienced copy editor.

In response to one negative comment on Twitter, AP Stylebook replied, “StyleGuard is a useful tool, but it’s not a substitute for the skills you develop as a knowledgeable writer.”

I for one welcome the addition of any tool that leverages technology to make the complex task of communicating easier. Unfortunately, I’m a Mac guy, so it’s flipping through the paper and ink AP Stylebook for me. (For any other Mac users, AP Stylebook hinted on Twitter that a Mac version might be coming at some point.)

AP Stylebook online subscribers can check out the beta now; print subscribers can use AP StyleGuard starting Jan. 16. AP StyleGuard requires a PC running Windows XP or higher and Microsoft Office 2003 or higher. A one-year subscription starts at $49.99.

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Five minutes to better writing: The perfection of simplicity

Wednesday, July 6th, 2011 by Eric

Whatever you do for work or leisure, you likely spend some time communicating via the written word. The digital age may have lowered the standards of what’s acceptable in writing, but that doesn’t mean there’s no value in a well-constructed sentence or properly placed punctuation. Whether posting on Facebook about a recent vacation or dealing with colleagues and clients over email, written words play a major role in our day-to-day lives.

No matter your job or writing ability, there’s always room for improvement. These tips will hopefully make your writing more readable, and, as the purpose of writing is to communicate, readability should be your top priority. That’s why this first rule is arguably the most important but one of the most difficult to follow for writers across skill levels, generations and occupations:

Keep it simple.

I’m not suggesting you write like a child or an illiterate, but rather you follow one of the golden rules from Strunk and White’s The Elements of Style: “Omit needless words.”

The less-is-more principle is championed in everything from architecture to user interfaces, but it’s even more important in writing. As a savvy designer knows to take away elements until there is no element left to take away, a writer should be conscious of superfluous words and unnecessary long-windedness.

From Hemingway to The Hunger Games, good writing is often the result of short, tight sentences. It’s not about appealing to the ignorant masses; it’s about making your writing functional. Before you even consider making it flowery, make it functional.

Rambling complex sentences packed with polysyllabic vocab don’t equal good writing. It doesn’t even make you appear intelligent, especially if what you’re writing could be communicated more concisely with more carefully chosen words. Besides, long sentences can be snooze inducing, particularly if the subject of your writing is highly technical. (And, speaking of technicality, whatever you do, don’t EVER use a word if you don’t fully understand its meaning.)

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The Power of the Press (Release)

Wednesday, January 27th, 2010 by Jeff

For better or worse, press releases are a staple of every public relations toolkit. Used incorrectly, they can be the bane of an editor’s inbox: when the “news” isn’t really newsworthy, when companies take a shotgun approach to the media list, and when media outlets are bombarded with irrelevant information (does the New York Times really care about your software company’s latest technology partnership?).

Used properly, however, a press release is a powerful communications tool that can help create sales opportunities, drive revenues and much more – all of which is underscored by several client examples from the past few months.

Just before this month’s NRF (National Retail Federation) show, for example, one of our retail technology clients, an NRF exhibitor, received a call from a midsized apparel retailer, requesting a meeting at the show. The impetus? The retailer had just seen a press release announcing that another retailer (one of our client’s customers) had received a major industry award for successfully implementing our client’s software. If our client’s software could provide a competitive advantage, this retailer didn’t want to be left out in the cold. The press release opened a door, the meeting went well, and sales discussions are continuing.

In a similar vein, this fall we announced that a well-known consumer electronics brand had tapped another of our clients for a major technology initiative – and within a few days, our client received an inquiry from another brand looking for a similar solution. That inquiry has led to ongoing sales meetings, and at this point, a deal looks probable. If so, the revenue from that one customer will likely cover the cost of our PR services for many years to come.

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