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Archive for the ‘Social Media’ Category

A word from our newest!

Wednesday, February 24th, 2010 by Brittany

Brittany graduateI’m Ketner Group’s resident rookie. I graduated with my bachelor’s of public relations way, way back in May 2009, and promptly joined the Ketner Group family.

I’ve known from the beginning that I liked my job. We have awesome clients. I have a super cute desk (let’s be honest, what PR girl does not like cute office furniture from IKEA?) and post-it notes that bear my initials (again, PR ladies, do not act like you aren’t jealous). I even have my own extension and business cards (I know you are impressed!). Our team really is like a family, which I proudly admit even though I fall squarely in the “cliché” camp with that admission.

I knew I liked my job, but when friends, family and really anyone else asked me how I liked it, I would quickly give a thoughtless answer, something like, “It’s OK,” and change the subject.
Really? It’s just OK?

I blame my wishy-washy feelings on the transition from full-time student to full-time employee. Let’s examine.

Maybe it was my deep-seated fear that I chose the wrong major. I mean, there was that existential meltdown of 2007 when I applied for and was accepted to become an advertising major, only to jump right back into the PR camp after deciding my professors were biased and made advertising appear overly sexy and glamorous. For shame, professors! But I never did feel confident in my decision again.

Maybe it was how I didn’t know how I truly felt about the cold, hard fact that I will never again have a summer vacation or a whole month off for winter break. Truthfully, it was a little difficult to pick and choose which family holiday obligations I was actually obliged to attend, and then to carefully ration my vacation days so as to make the most people happy while saving enough days for the rest of the year. (more…)

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The year of Twitter: Is there such a thing as too much talk about social media?

Tuesday, December 1st, 2009 by Valerie

socmed

The Global Language Monitor, which examines language usage across the world, recently ranked “Twitter” as the top word in the English language for 2009 — meaning it out-ranked “Obama,” “H1N1,” “stimulus,” and “vampire” to take #1.

While this seems a bit surprising with everything that’s gone on this year, it’s not shocking. Social media came to the forefront of interest and attention, and every traditional media outlet jumped in the ring to break that minute’s social media trend story and to get a piece of the pie themselves by connecting with their readers via social networks.

Not that we’re complaining — we’ve gotten to see the social media craze first-hand with our client CheapTweet.  Launched just before Black Friday in 2008, CheapTweet couldn’t have been better positioned for what 2009 had in store: an aggregator that pulls deals from Twitter and creates a community around finding the best possible deals for every shopping need.  Social media darling Twitter? Check. Saving money in a recession? Check. We worked with CheapTweet to formulate the message and get the word out, and the site was featured as a holiday shopping must-see on MSNBC less than two weeks later. That followed in 2009 with hits including InStyle, Parents, New York Times, CNN, TechCrunch, Internet Retailer and tons more — and thankfully, CheapTweet’s message and product were strong enough to roll over the competitors that popped up along the way. Cyber Monday (yesterday) brought the company’s heaviest traffic to date. (more…)

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