This May, I graduated with a B.S in Public Relations from UT Austin – and like many others in my cohort, my heart was set on staying in Austin. Given the employment situation in today’s economy, you won’t be surprised to hear that post-grad life thus far has been bittersweet.
Upon graduation, I had plenty of experience on my resume and a somewhat clear idea of where I wanted to be. That somewhat clear idea became quite foggy once I actually started applying. The dream agency jobs’ application processes were long and defeating: constantly filling out online applications and hoping an HR person would even notice my résumé amongst a sea of other qualified applicants, only to receive an automated e-mail that my application would remain on file.
It wasn’t until I interviewed at Ketner Group for an internship position that I saw the silver lining. The team here is amazing; they completely understand how the industry works and believe I’ll find my place soon. In the meantime, interning here has already given me some invaluable experience. It’s not like most other internships where you actually feel like an intern — here I feel like I’m part of the team.
Everyday at Ketner Group I can expect something different and yesterday I was assigned a fun project that taught me the art of getting your event noticed. One of our clients, Booqoos, is hosting their first annual Pupapalooza event and we’re trying to do all we can to make it a success. After an initial round of email pitching to the local media, it was time to get personal. I dropped off these cute baggies filled with dog treats, a t-shirt and a brief note of the important facts at various radio stations around the area. This will definitely stand out amongst traditional paper press kits, and I’m looking forward to Puppalooza this Sunday! (more…)
