This week was one of the busiest weeks of the year for Ketner Group and our clients as we prepared for the National Retail Federation’s (NRF) Big Show 2012. Weeks before the event, the team was scheduling media and analyst interviews and making sure press announcements would be ready to go. Our clients showcased their products at NRF and made big company and customer announcements, and it was our job as their PR agency to make sure they got the coverage they deserved. Here is quick rap up of what our clients did at NRF:
Cornell-Mayo showcased its retail software solutions and announced that SAKS Fifth Avenue will be piloting its OmniExpress Mobile POS.
CrossView demonstrated its award-winning cross-channel commerce platform.
Digby announced the launch of its location-based mobile marketing platform, Localpoint, and also showcased it.
Predictix showcased its suite of applications and announced its extended partnership with Russia’s largest electronics retailer M.Video.
QuantiSense unveiled the QuantiSense Decision Orchestration Platform at NRF and also announced that Urban Outfitters licensed its full suite of applications.
Starmount introduced and demonstrated Starmount Connect, an open shopper engagement platform that enables a more personalized shopping experience.
With all these great announcements it was rewarding to see the positive media coverage, which we all love. Digby, Starmount, and QuantiSense even made it on the Best of NRF: Top 10 Takeaways by RIS Magazine. We want to give a big shout out to our clients for being so awesome to work with and producing innovative products to boot, and we are excited to see what is in store for next year. The KG team did an amazing job as well—this was my first time experiencing the NRF madness and I learned so much. But just because NRF is over doesn’t mean the madness ends—we still have lots to do post-NRF. Next stop: SXSW.
