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Internet Retailer, July 5, 2011
By Kevin Woodward
Lawn service company Nutri-Lawn has introduced a mobile marketing campaign that spurs consumers to scan a 2-D bar code to receive special offers.Nutri-Lawn has sent direct mail pieces containing 2-D bar codes—in this case Quick Response, or QR,codes—to certain regions within Canada. Consumers can use an iPhone, Android or BlackBerry smartphone to scan the code...
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