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VentureBeat, April 25, 2011
By Dan Lowden, VP of Marketing, Digby
Retailers are quickly realizing the importance of creating a robust and personal mobile shopping experience for their customers. When implementing a strategic mobile strategy, the first question retailers consider is this: mobile-optimized website, rich downloadable app or both?
While the deployment of a mobile-optimized website designed to reach the broadest audience is necessary in any successful mobile strategy...
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