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Renewed Consumer Optimism Drives Need for Greater Awareness of Shipping Services (Newgistics)

Parcel, February 2, 2011
By Kevin Brown, Director of Marketing, Newgistics  

With the holidays behind us, the logistics industry can finally breathe a collective sigh of relief. However stressful, the past few months of peak season have also shown more signs of economic recovery. Consumers came out in record numbers, making the fourth quarter of 2010 a bright spot on what was undoubtedly a barometer for future retail trends. Some may wonder, “What does this have to do with shipping?” The answer is quite a bit, actually...

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