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Multichannel Merchant, February 22, 2011
By David Sikora, CEO, Digby
As mobile commerce changes the way consumers are discovering, buying and interacting with retailers, it’s quickly becoming the strategic "fourth channel."
A successful mobile strategy requires an investment of time and resources and some long-term thinking, but the payback is an increase in revenue, branding and customer loyalty...
>>Continue reading at Multichannel Merchant
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