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Data-driven analytics yield better offers at Navy store (QuantiSense)

Direct Marketing News, February 1, 2011
By Rose Gordon

The Navy Exchange is a $2.5 billion retailer with more than 300 stores across the globe that caters to active and retired US sailors and their families. Its merchandise runs the gamut from clothing and food to electronics and home and bath products with brand names, such as Victoria's Secret and Levi's...

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