|
By Christian Chensvold
Apparel Magazine, December 2009 issue
If dELiA*s were a high school student, it would be the girl who's considered cool by her peers, yet still considered a positive
influence by parents.
"We're not trying to be the dork company or the nerd," says dELiA*s general merchandising manager Daniela LaRosa, "but
we're cool enough so that girls like our clothes, but the edit is not to the point where mom feels, "Oh no, you can't wear that.'
And I think that's innovative for our age group, considering some of our competitors."
>>Continue reading at Apparel Magazine
|
