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HotSchedules Case Study

www.hotschedules.com

HotSchedules is the premier provider of online restaurant labor management solutions. The company’s innovative suite of subscription-based scheduling solutions improve online scheduling and management-employee communications — resulting in saved time, labor costs and enhanced employee retention. HotSchedules pioneered the concept of “online staff scheduling” and since 1999, has grown its business from a small start-up to the leader in premier labor management solutions providing support to more than 4,000 restaurants and over 375,000 users nationwide.

Prior to working with Ketner Group, HotSchedules developed its customer base primarily through customer references and “word of mouth” marketing. Through a strategic public relations campaign, Ketner Group has been instrumental in creating powerful brand awareness to HotSchedules’ key hospitality and retail media through customer and trend-based press releases. Ketner Group has secured articles and significant mentions for HotSchedules in key hospitality and retail publications such as Hospitality Technology, QSR, Chain Leader, Accuvia FTA, RIS News, and STORES Magazine.

In addition to public relations, Ketner Group provides marketing communications and advertising support to HotSchedules. Ketner Group recently worked with HotSchedules to completely revamp the company’s website, providing strategic direction on the new look and layout of the website as well as drafting entirely new copy. Ketner Group has developed new company and product collateral for HotSchedules, in addition to customer case studies. Ketner Group also managed HotSchedules’ first online advertising campaign, providing design concept and copy support.

 
 
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