Ketner Group helped the #1 provider of cross-channel retail solutions build a new brand, revamp website and collateral, and create differentiating messages.

Escalate Retail is the #1 provider of retail solutions that drive cross-channel excellence and personal, relevant shopping experiences. Escalate’s solutions enable retailers to deliver the seamless Buy Anywhere Fulfill Anywhere Commerce capabilities that today’s consumers demand. More than 500 retailers run their businesses on Escalate software, including 11 of the largest 100 retailers worldwide.

Ketner Group began working with Escalate in 2007 and was charged with the challenge of building a strong new brand after the 2006 merger of three leading retail technology companies that formed Escalate Retail. Since then, we have developed a consistent, aggressive PR and analyst relations campaign and have secured placements for Escalate and its customers in publications including STORES, RIS News, Internet Retailer, Investor’s Business Daily and many others. Escalate is also recognized as a thought leader in cross-channel commerce by analyst firms including AMR, Forrester, Gartner, IHL Group and more, and Ketner Group works to ensure that these analysts stay abreast of the latest news and innovations from Escalate by reaching out for regular briefings.

Ketner Group functions as a seamless extension of Escalate’s marketing team. For example, Ketner Group has been instrumental in developing targeted customer relations programs including customer surveys and quarterly newsletters for each of Escalate’s business units. Additionally, each business unit has a Ketner Group PR representative specifically assigned to handle the needs of that segment. We have played a key role in content development for Escalate’s 2008 website revamp in addition to copywriting new and updated product collateral and white papers.